Creating the identity and conference collateral for an arts event held at Worcester Arts Workshop, for young people and arts professionals.
Conceived and run by CAGED Arts and funded by The Arts Council’s Grants for The Arts, the day long event addressed how the youth arts sector can move forward in a way that is inclusive and relevant to young people.
CAGED Arts commissioned the logo design that would form the basis of the branding for the day. All design concepts evolved from the idea of direction and looking forward. The chosen concept represents a simple spark of creativity. The icon itself is reaching out in different directions and not quite fully shaped into what it could become.