Creating the identity and conference collateral for an event held at Worcester Arts Workshop, involving young artists and arts professionals.
The day long event, initiated and overseen by CAGED Arts, and funded by The Arts Council’s Grants for The Arts, addressed how the youth arts sector can move forward in a way that is inclusive and relevant to young people.
I was commissioned to design the identity for the event which included a logo, programme and other materials such as t-shirts, as well as promotional items prior to the day.
All design concepts evolved from the idea of direction and looking forward. The logo icon represents a simple spark of creativity. The icon itself is reaching out in different directions and not quite fully shaped into what it could become.