Future Fit are focussed on promoting fitness and health in young people, encouraging them to be part of a team. Their activities are based strongly on children who want to exercise but are not as interested in traditional team games such as football.
I produced the logo and visual identity to reflect their optimism in its vibrance and strength of graphic devices.
Allowing them to integrate into all schools and youth groups Future Fit does not have a strict colour palette. The colours of the logo and identity can be changed to suit any scenario. For the purpose of the guidelines I introduced some examples, these colours were selected for energy and variety.