Design work for Ramada was extensive, including branding, advertising campaigns, brochures and exhibition collateral. The Graphic Standards Manual (shown above) became the foundation of all materials produced.
I created the manual through a standardisation of existing materials and creating new items where required.
The interactive manual was sent to every hotel worldwide, developed to be used and understood by hoteliers, designers, and printers who did not have English as a first language. Artwork could be opened straight from the manual so all that was required was to amend hotel details as appropriate, reducing the opportunity for errors.
Produced with the team at Crandon.