A redesign of Stellar cookware’s packaging to bring consistency to its range of pans and steamers.

Isometric view on a white background of packaging box for Stellar pans stainless steel multi steamer.
Close-up of Stellar stainless steel frying pan including label design
Close-up of Stellar pan with lid, background shows Stellar box packaging design for stainless steel 5 piece set

New imagery was chosen that would develop brand recognition, and fit across the range of pans being on sale. When boxes are stacked in a display, the rolling boil image helps to create a seamless flow.

Clarity was key to help customers identify what products were within the packaging. A simple cutout image of the pan, displayed on a white background gives customers a clear indication.

In total, six variants were developed.

Produced with the team at Liquorice Marketing.