A redesign of Stellar cookware’s packaging for its range of pans and steamers.
Customers have to be able to easily identify which products are within the packaging – particularly when a larger range is displayed in store. A simple cutout image, displayed on a white background, along with clean typography gives clarity to the product.
New imagery was chosen to be used across the entire range and assist in developing brand recognition. The rolling boil creates energy in the packaging, bringing it alive and putting the sensation of the kitchen onto the shelves.
Product photography, shown above, was shot in-house and used by Stellar and their distributors.
Produced with the team at Liquorice Marketing.