Toyella.com is an ecommerce website selling children’s toys and gifts. It launched in June 2010 with the aim of selling well designed products to a style conscious audience. Toyella is one of the projects where my involvement was stretched beyond what would normally be expected from a designer. I embraced this fully and am proud that I was trusted to feel that much ownership of the brand.
To the detail; I designed the logo, website design, process flow, all branding elements and advertising materials. As the website was a launch of an unknown brand it was important that Toyella immediately represented where its aspirations were, making the site welcoming and trustworthy. Particular attention was paid to the buying process of the site, it was crucial, that the purchase and checkout flow was as easy as possible for the user.
The website went on to win two design awards. Almost from launch, the brand and its products received a large amount of recognition and featured in many publications.