BOX-E Bristol identity
Logo and identity design for one of Bristol's best restaurants.
Box-E Bristol is a restaurant in Bristol’s Wapping Wharf development serving seasonal modern British cuisine. Opened in October 2016, it is owned and run by award-winning chef Elliott Lidstone and his wife Tess.
Inspiration was taken from the planned decor – chairs, colour schemes, plates, light fixtures, everything that was to be part of the restaurant. From moodboards created with Elliott and Tess I was able to get an impression of the atmosphere the planned development was going to have.
I developed the colour palette with inspiration from food (salmon pink) and other interior decor choices. It was clear that the logo mark should reference the industrial nature of shipping containers which is achieved with the solidity of the ‘E’ and square outline.
The logo had to work in a variety of applications, including embroidery on uniforms and signage for the restaurant. A variation of the logo using the ‘E’ was developed for social media and has been incorporated into other marketing such as their Halloween pumpkin.
Different colour combinations were produced for business cards, including gold foil for special occasions.
“Andy’s holistic approach to design really helped us to place all our ideas for our business in one space. The result was a logo and colour scheme that truly reflects our restaurant and has stood the test of time”
Tess Lidstone, Box-E
More information about the restaurant can be found here.
Photo credit: André Pattenden for the interior and signage images.