Blueprint Sport
Strategy document design that communicates goals and actions effectively.
An extension of the team
Studio Denley has been working with Blueprint Sport on the design of their strategy documents for National Football Associations. The documents are designed with the purpose of enhancing their content – making it easier to digest and understand.
Designing for data
Statistics are an important part of the documents produced and need to be easily and quickly understood. Infographics, charts and tables all work together in layouts to create a coherent design narrative that matches the hierarchy of the information.
Full kit design
Each report has been created with a distinct style, with some elements set by existing design guidelines. The design is inspired by national federation colours, flags and graphic devices to create synergy with either the federation or the official organisation. Specifically for the federations this creates engagement and a genuine sense of ownership with the documents as they feel more tailored to their requirements.
“Andy has been great with the support he has provided across a number of projects as an extension of our team. Working to tight timescales and sometimes even partially completed content due to the nature of our work, Andy has been a massive help in converting the content we develop into an engaging document that aligns with our client’s vision and brand.”
Phil Taylor, CEO
