Matthews Cotswold Flour
Packaging design for FWP Matthews range of premium flour.
The project to compete the flour packaging design creative for Matthews’ retail range included 14 pack designs.
The new packaging was developed to give a more high-end look to the product, reflecting its quality and establishing an on-shelf presence. For a sizeable range of flours, the design needed to help customers identify the different flour types while maintaining a consistent style. This was achieved through a considered colour choice that was eye-catching while communicating the organic nature of the product.
The flours are available to purchase from various retailers in stores and online.
Created with the team at Liquorice Marketing.